FRETTE // AD

Category: Set design & styling | Year: 2025 | Client: Vogue Italia - Condè Nast - March Issue 2025 | Photo: Piegiorgio Sorgetti

Frette AD is a set design and styling project developed for the March 2025 issue of Vogue Italia by Condé Nast. Conceived by TAGMI STUDIO, the project explores a visual balance between softness, structure, and contemporary elegance, translating the timeless identity of Frette into a refined editorial narrative. Through a careful composition of materials, textures, and spatial elements, the set creates an intimate yet sophisticated atmosphere where product and environment coexist naturally. The visual direction enhances the tactile quality of the collection while maintaining a clean and cinematic aesthetic language aligned with the editorial vision of Vogue Italia.